Hi, I'm Julia Varela Tarancón, Co-Founder of Kraut Food Studio

I'm a Nutritionist specialised in trends, strategy and Innovation who is passionate about the future of foods and health. When I'm not at my desk exploring the latest in food and nutrition — from cutting-edge wellness trends to functional product launches — you’ll likely find me visiting stores or food shows around the globe, observing how consumer behaviours change daily and how market dynamics evolve.

Why Kraut Food Studio?

After living and working for the food industry across the UK, USA, and Spain, In 2020 we founded Kraut Food Studio along with Nataly Restrepo, a passionate food designer. Our vision was clear: to help food and beverage brands innovate with real purpose — creating products that are better for people and the planet. After years navigating startups and global food brands, I realised something was missing. There were plenty of innovation and branding agencies in Europe, but only some of them truly specialised in healthy food and beverage — and even fewer led by nutrition experts who understand both science and consumer culture.

That’s where Kraut comes in.

What We’ve Achieved So Far

Today, Kraut is a collective of nutritionists, branding experts, communicators, and strategic food designers around the globe. During these years we’ve:

Worked with 40+ food 🥙 & beverage 🧃 brands

Attended 30+ 🌎 global food fairs and expos

Developed 100+ product concept ideas 🥫🍨

Led 20+ strategy and innovation 💡🎨 workshops