We turn Food & Health trends into products your consumers actually need, understand and can't wait to buy.
Food & Health Trends & Insights • Concept ideation • Nutrition Trends Safari • Opportunity Mapping • Concept Development & Brand guidelines • Food & Health Trends & Insights • Concept ideation • Nutrition Trends Safari • Opportunity Mapping • Product Development & Brand guidelines • Food & Health Trends & Insights • Concept ideation • Nutrition Trends Safari • Opportunity Mapping • Product Development & Brand guidelines •
Food & Health Trends & Insights • Concept ideation • Nutrition Trends Safari • Opportunity Mapping • Concept Development & Brand guidelines • Food & Health Trends & Insights • Concept ideation • Nutrition Trends Safari • Opportunity Mapping • Product Development & Brand guidelines • Food & Health Trends & Insights • Concept ideation • Nutrition Trends Safari • Opportunity Mapping • Product Development & Brand guidelines •
KrautFoodStudio is a boutique Food & Health Innovation Consultancy sits at the intersection of nutrition science, global trend intelligence and food innovation strategy — a combination you won't find anywhere else.
We're not a traditional trends agency. And we're not a branding consultancy. We're the partner you call when you need someone who understands both the science behind a health claim and the strategy behind a product launch.
Led by Julia Varela Tarancón — nutritionist, trend strategist and food innovation expert with over 10 years navigating the global food & health space — Kraut works with B2B and B2C brands to turn emerging trends into products consumers understand, trust and buy. From early concept to brand positioning.
Because knowing what's next is only useful if you know what to do with it.
Sport Nutrition
Healthy Snacking
Functional Drinks
Functional ingredients
Gut & Brain Health
Woman’s Health
Alternative proteins
Don’t trust your gut when it comes to Food Innovation
Success in Food, Nutrition and Health isn't about creativity or novelty — it's about building something that makes immediate sense in the consumer's mind.
Not every trend is an opportunity for your brand. The ones that matter sit at the intersection of three things: what your consumer already believes and needs, what your brand can credibly activate, and where the market is heading.
We don't just map trends, we make sense of them for your business. Short-term pipeline, mid-term strategy, future territories worth owning. And once that map is clear, we co-create the concepts that bring it to life.
Because the real question was never whether your product works. It's whether your consumer believes it will.
How We Work With You
Three ways to move from Nutrition trend mapping to market-ready innovation, depending on where your team needs to start.
Trendwatching in
Food & Nutrition
We track and translate the global signals shaping food, health and consumer behaviour through a dual lens — nutrition science and innovation strategy — so your team stays ahead with insights that are not just relevant, but actionable.
Innovation Strategy
We identify which trends align with your brand's competencies and your target consumer's real needs, and build a strategic roadmap — short, mid and long term — so innovation becomes a strategic decision, not a jump on trends.
Workshops &
Concept Creation
We co-create product concepts grounded in nutrition science, consumer insight and brand strategy — through a Food Design Thinking approach that blends strategic creativity, hands-on workshops and co-creation sessions with your team.
Some of our projects…
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Soyland - Tofu
How can a tofu brand expand its portfolio and rejuvenate the brand?
Inspiration & trends | Consumer interviews | Local Benchmark | Portafolio ideation | Re-branding
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Coca Cola - Nutrition
How to play in the healthy beverage space with new concepts?
Trends mapping | Consumer insights analysis | Innovation Territories | Concepts Ideation
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Mahou San Miguel
How to ideate a new portafolio of beverages for the Spanish market?
On site Market Research | Innovation territories detection | Co-creation workshop | Ideas Clustering | Concept & Mockups ideation
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Mizu Collagen
How to be competitive in the collagen category?
Benchmark & Inspiration | Consumer segmentation | Consumer interviews | Strategic recommendations for communication and product positioning
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Vero Amore - Superfoods
How to Position a new health forward product and organize the brand portfolio?
Concept Validation | Qualitative interviews | New Packtalk | Portafolio Architecture | Web copywritting
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La Vendita - Aloe Vera
How to take advantage of Aloe Vera’s health properties to create a new line of gut health supplements?
Market Research | Concepts Ideation | R&D guidelines | Brand naming and Nutrition led positioning | Key messages & Product rituals
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Beliv- RTD Coffee
How to expand a RTD Coffee from US brand to new markets?
Market Research | Experts interview | Strategic Recommendations
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Calvo - Expert in Tuna
How to play in new categories as tuna experts?
Trends & insights presentation | Co-creation workshop | Innovation pipeline
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Huegli - Flavours trends
What are the next flavours trends for UK salty snacks?
Trends & Insights | Consumer Segmentation | Flavours detection | Mockup for flavour application
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Nutrition from Water (NXW)
How to position a new alternative protein ingredient globally?
Benchmark | Brand Positioning Pillars | Key messages | Hero concepts for applications
Trusted by the teams building what's next in food & health.
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"Kraut ran a clear and collaborative process, and they brought great insights on how to adapt a US brand for the UK & German markets. Super creative and genuinely dedicated throughout, their ideas helped shape our approach"
Juan Castillo - Commercial Heaad Europe & Africa at Beliv
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"Working with Kraut Food Studio has been a great experience. Their commitment and professionalism are evident from day one, as well as the warmth and closeness with which they support the entire process. They bring an innovative, highly thoughtful approach that opens new perspectives. They offer an authentic collaboration that transforms the way challenges are approached."
Iciar Muñoz - Co-Fundadora de La Vendita
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“Working with Kraut Food Studio was a before-and-after moment in the professionalization of our company. They brought us clarity, focus, and a completely renewed mindset. Their guidance created a real and very positive transformation.”
Denis Cattaneo & Natalia Casella - Founders Soyland
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"I have worked with Julia quite a few times in the past few years and she is just wonderful. First, I know no one else with her knowledge (and passion) on food trends. Second, she is thorough, precise, delivers on time, and just a joy to work with"
Dr. Francesca Zampollo - Food Design expert
We have been featured in…
By Julia Varela Tarancón
TRENDS WITH BENEFITS
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