Workshops & Concept Creation

Where strategy becomes something your team can actually build with trust.

Having the right innovation platforms is only half the work. The other half is turning them into concrete, market-ready concepts — with your team in the room, aligned and energised around what comes next.

This is where Food Design Thinking and our 6 years of expertise in Co-Creation Workshop meets hands-on creativity.

Ideation session functional foods

How it works

We start where your strategy ended. With your innovation platforms already defined, we design a full-day or two-day workshop — in person or remote.

No generic dynamics. Every session is custom-designed with the tools, stimuli and creative techniques that make sense for your category and your team.

The session opens with a tailored presentation of the innovation territories we'll be working on and some extra inspirations — giving everyone the same strategic context before the hands-on work begins.

Then we go deep. Our team facilitates and actively participates in a series of creative dynamics designed to unlock your team's full innovation potential: trigger cards, future news scenarios, consumer persona needs, ingredient exploration, patented technology references and AI-powered ideation tools — all working together to push thinking beyond the obvious.

We close with a prioritisation exercise — so you leave the room not just with ideas, but with a clear, team-aligned view of which concepts are worth developing first.

People seated around a table working with papers, sticky notes, and pens in a modern building with large glass windows and a large statue of a muscular man in the background.

What can you walk away with

Between 6 and 12 fully developed and prioritized concept cards, each including:

  • Product name and key message

  • Visual mockup

  • Key ingredients and formats

  • Consumption ritual

  • Competitive landscape

  • Full concept description — ready to test with consumers

Who this is for

Marketing and innovation teams at food & health companies ready to move from strategy to pipeline.

Trends to action workshop
Brochure about a gourmet plant-based food and a fitness guru on a desk with papers and a person's hand.
Future concept for cortisol
A group of people working together around a table with various papers and materials, a man presenting ideas with sticky notes on a wall, a woman showing a phone, and handwritten notes about a project, including a note about making a spaceship from a mushroom and printing a kid's lighthouse to paste.
Pack talk
Concept card

Public Work Examples

People sitting around a U-shaped conference table in a modern office with large windows and city views, some wearing masks, during a meeting or workshop.

“From beverage giants to supplement comapanies — we've run workshops for brands like Coca-Cola, Mahou, Calvo or La Vendita Aloe Vera, across categories from functional drinks to prepared meals and gut health supplements”.

Let's design your workshop together!

Who we
work
with

  • Global players

  • Startups

  • Lifestyle brands

  • BTOB companies

  • Branding Agencies

Simple illustration of a smiling person with a bun hairstyle, depicted in black and pink outline.

By Julia Varela Tarancón

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