The Story behind Kraut

After living and working across the UK, Mexico and Spain, I kept noticing the same pattern everywhere: the food and beverage world was changing fast — but most brands weren't keeping up.

Science was evolving. Consumers were shifting. New behaviours and health expectations were emerging in every category. Yet the innovation tools available to brands still felt generic, disconnected from real consumer needs and nutrition science.

In 2020, Kraut Food Studio was born — co-founded with Nataly Restrepo, a brilliant food designer with a sharp vision for future foods and sustainability, whose spirit and passion for purposeful innovation continues to shape everything we do. Our mission was clear from day one: help food and health brands innovate with real purpose, creating products that are better for people and better for the planet.

After years navigating startups, retail and global food corporations, we saw something essential was missing in Europe. There were plenty of innovation and branding agencies — but very few specialised in the intersection of health, nutrition and food strategy, combining scientific understanding with market foresight.

That's exactly where Kraut comes in.

We work at the crossroads of nutrition intelligence, consumer insight and innovation strategy — helping brands understand what's next, why it matters, and how to turn it into meaningful products, positioning and growth.