From real Opportunities

To Health forward Concepts

1.EXPLORATION

Close-up of a table with printed materials, including a flyer about a vegan restaurant, a flyer about a fitness guru, and documents with handwritten notes. A person with light blue nail polish is pointing at one of the flyers.

Opportunities for healthy Innovation

We stay on the pulse of the latest innovations in the Food, health and nutrition space — from functional foods to cutting-edge supplements. Our team regularly explores global food shows and industry events to stay ahead of the curve.

We offer tailored insight reports that decode emerging trends, market movements, and evolving consumer behaviours. These reports can support your internal strategy or serve as a springboard for our concept ideation phase — helping you build products concepts that truly resonate with today’s health-conscious consumer.

2.PRODUCT DESIGN & PORTFOLIO EXTENSION

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Health forward concepts creation

We specialize in creating health-forward product concepts that do more than just follow trends — they resonate with real consumer needs, desires, and daily rituals.
Our process blends nutritional science, behavioural insight, and cultural relevance to develop ideas that feel intuitive, purposeful, and easy to integrate into busy lifestyles.
Whether it's a functional snack, a protein beverage, or a Gut Health supplement, we are here to create a proof of concept with a clear value proposition, Key messages and a visual prototype ready to be tested.

3.BRAND FOUNDATIONS

A hand holding a glass filled with ice, black seeds, and a yellow beverage, on a table with lemon slices, bottles labeled 'Agua de Flores,' and other ingredients.

Brand Positioning and Health Communication

We help you communicate your product’s health benefits with clarity, credibility, and impact.
Our team of nutritionists and branding experts works together to translate science into simple, compelling messages that connect with what consumers truly care about — feeling better, living healthier, and making confident choices.
Whether you're launching a new product or refining an existing one, we craft benefit-driven narratives that are not only scientifically sound, but emotionally resonant and easy to understand. Because when your message is clear, your product stands out.

What’s your next innovation challenge?

INNOVATION TERRITORIES DETECTION & PORTFOLIO EXTENSION

Ideal for: Companies that need to refresh their innovation funnel, expand to new categories or consumer needs, or ensure relevance for the next 5-10 years.

Services included:

Trend scanning and future scenario mapping (food, health, Nutrition)
Consumer Segmentation & Draft of “hero persona”
Opportunity mapping (gap analysis across portfolio vs market needs)
Product concepting & pipeline development
Ingredient application mapping
Innovation territories for future growth
Product pipeline optimization (short/mid term balance)

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How can we expand our Tofu portfolio to tap into emerging consumer needs?

See case studies

FOOD & HEALTH TRENDSWATCHING

Ideal for: Ideal for teams who want to anticipate what’s next and understand new markets before their competitors.

Services included:

Tailor Made Trend & Category reports & Presentations (Food, Health, Nutrition)
Food Show Coverage (Expo West, Sial, Vita Foods, etc)
Trends to action workshops (We combine food design thinking methodology with Trends, Consumer profiles, Consumption moments and future scenarios)
Food & Nutrition Safari in London with Gavin Rothwell from Food Future insights

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