From Opportunities.

To final Concepts

1.EXPLORATION

Opportunities for healthy Innovation

We stay on the pulse of the latest innovations in the health and wellness space — from functional foods to cutting-edge supplements. Our team regularly explores global food shows and industry events to stay ahead of the curve.

We offer tailored insight reports that decode emerging trends, market movements, and evolving consumer behaviours. These reports can support your internal strategy or serve as a springboard for our concept ideation phase — helping you build products that truly resonate with today’s health-conscious consumer.

  • Trends & Rituals mapping

  • Trends to action workshops & reports

  • Consumer insights

  • Local & Global Benchmark

  • Opportunity mapping

2.PRODUCT AND PORTAFOLIO IDEATION

Health forward concepts creation

We specialize in creating health-forward product concepts that do more than just follow trends — they resonate with real consumer needs, desires, and daily rituals.
Our process blends nutritional science, behavioural insight, and cultural relevance to develop ideas that feel intuitive, purposeful, and easy to integrate into busy lifestyles.
Whether it's a functional snack, a wellness beverage, or a supplement with a story we are here to create a concept with a clear value proposition and a visual prototype ready to be tested.

  • Actual portfolio analysis & Innovation platforms recommendation

  • Ideation sessions & Co-creation workshops

  • Concept creation (tangible visuals, product strategy, claims & R&D brief)

  • Product pipeline

3.BRAND FOUNDATIONS

Brand Positioning and Health Communication

We help you communicate your product’s health benefits with clarity, credibility, and impact.
Our team of nutritionists and branding experts works together to translate science into simple, compelling messages that connect with what consumers truly care about — feeling better, living healthier, and making confident choices.
Whether you're launching a new product or refining an existing one, we craft benefit-driven narratives that are not only scientifically sound, but emotionally resonant and easy to understand. Because when your message is clear, your product stands out.

  • Brand Positioning & Nutritional guide

  • Brand architecture

  • Brand identity

  • Brand Narratives & Benefits communication

  • Packaging & claims

Choose our main Service Packs or Contact us to co-create the right solution for

OPPORTUNITY MAPPING & PORTFOLIO BUILDER

Ideal for: Companies that need to refresh their innovation funnel, expand to new categories, or ensure relevance for the next 5-10 years.

Services included:

  • Trend scanning and future scenario mapping (food, health, wellness)

  • Trend + Ritual Mapping: we combine ingredients trends (e.g., adaptogens) with a consumer habit (e.g., morning coffee)

  • Opportunity mapping (gap analysis across portfolio vs market needs)

  • Ideation workshops (new product, format, or health claim concepts)

  • Product pipeline optimization (short/mid/long term balance)

BRAND LAB

Ideal for: BTOB or BTOC brands looking to create or transform existing food and health brands to unlock growth or pivot to new audiences.

Services included:

  • Brand equity audits (current perception vs desired positioning)

  • Consumer insight research (attitudes, values, behaviors)

  • Brand DNA and positioning statement crafting

  • Visual identity and tone of voice refresh (with partner studios if needed)

  • "Brand Stretch" strategy (how far a brand can go into new territories)

  • Storytelling and purpose redefinition

MARKET & CONSUMER VALIDATION SPRINT

Ideal for: startups or companies wanting fast validation to De-risk new ideas, prototypes, or market entries through real-world consumer and market insights

Services included:

  • Concept testing

  • Go-to-market fit assessments (pricing, packaging, channel fit)

  • Market entry strategy (for launching into a new geography or segment)

  • "Validation Dashboard" — decision-support document for Go/Kill/Pivot

Our clients

  • Startups

  • PYMES

  • Global players

  • Restaurants

  • Agencies